Eurovision 2025 Begins in Basel with 37 Nations

Eurovision Song Contest 2025 Set to Begin in Basel: Celebrating Unity Through Music
The 69th edition of the Eurovision Song Contest is set to captivate audiences across Europe and beyond as it returns for another thrilling year. This year, the competition will be hosted in Basel, Switzerland, with semi-finals scheduled for May 13 and 15, culminating in the grand final on May 17, 2025. The chosen theme, “Welcome Home”, emphasizes belonging, connection, and the unifying power of music.

Switzerland Hosts for the Third Time

This marks the third time Switzerland is hosting Eurovision, with Basel taking center stage for the first time in the contest’s history. The decision comes after Switzerland’s victory in 2024 with a heartfelt ballad by emerging artist Alina Troxler, which resonated across borders. Basel, known for its vibrant arts scene and rich cultural history, offers a fitting backdrop for a celebration of musical diversity.

The Theme ‘Welcome Home’ Inspires Inclusivity

The 2025 theme, “Welcome Home,” reflects a message of togetherness and acceptance, aiming to turn the Eurovision stage into a global gathering place. The slogan emphasizes how Eurovision brings people of different backgrounds, languages, and cultures together through shared emotions and rhythms. Organizers have said the theme also speaks to fans returning to the live event after years of pandemic disruptions and evolving global challenges.

37 Countries Confirm Participation

A total of 37 countries will compete in this year’s contest, with all of last year’s finalists returning and a few notable comebacks. Turkey, absent since 2012, makes a surprise return, igniting excitement among longtime fans. Meanwhile, Luxembourg, after a successful 2024 return, will once again compete, adding to the diversity of musical styles and cultural expression in the show.

Innovative Stage Design Promises Spectacle

The stage at St. Jakobshalle Arena in Basel is being designed with cutting-edge technology, incorporating interactive LED floors, floating platforms, and immersive 3D projection mapping. The production team has hinted at an “arena of dreams,” where each performance is not just a song but a fully immersive audiovisual story.

Hosts Aim to Bridge Tradition and Modernity

The show will be hosted by a trio of presenters blending generations and cultures: Swiss singer Bastian Baker, Swedish TV personality Elin Karlsson, and former Eurovision winner Loreen, who won in both 2012 and 2023. The hosts bring humor, gravitas, and musical credibility, furthering the show’s reputation as both glamorous and grounded.

Strong Lineup of Artists Builds Anticipation

Although the final running order has yet to be revealed, early buzz surrounds Italy’s experimental electro-pop entry, Norway’s folk ballad duet, and France’s dramatic chanson revival. Newcomers like Iceland’s neo-soul performer Kari Jónsdóttir are also generating pre-show excitement, with bookmakers already listing her among the early favorites.

Fan Engagement Reaches New Heights

Eurovision 2025 is embracing digital engagement like never before, with an expanded app experience, real-time voting insights, and behind-the-scenes streaming via Eurovision’s official YouTube and TikTok channels. Fans can create their own “virtual flags” and send welcome messages that may be featured during the broadcasts.

Eurovision Village to Energize Basel

Basel’s city center will host the Eurovision Village, a public festival area featuring live music, food markets, artist Q&As, and themed parties. The village, open throughout the week of the contest, is expected to draw thousands of fans, creating an inclusive atmosphere where both locals and international visitors can celebrate side by side.

Cultural Diplomacy at the Heart of the Contest

Beyond entertainment, the contest continues to serve as a soft power tool, promoting cultural exchange and dialogue. With recent political tensions across Europe, Eurovision offers a platform where countries can express identity and unity without conflict, reinforcing values of peace and collaboration through art.

Security and Accessibility a Key Focus

Swiss authorities have promised top-tier security measures to ensure a safe environment for all attendees. Organizers have also made strides in accessibility, with sign language interpreters, audio description services, and viewing platforms for wheelchair users planned across the venue and fan zones.

Returning and Former Winners to Perform

The grand final will feature interval acts by past Eurovision legends, including Måneskin, Netta, and Alexander Rybak, as well as a special tribute to ABBA, marking the 50th anniversary of their 1974 Eurovision win. These performances are expected to be a nostalgic high point for longtime fans.

Merchandise and Music Sales Break Records

As anticipation builds, Eurovision 2025 has already surpassed merchandise and streaming records from previous years. The official compilation album, featuring all competing songs, hit #1 on several European charts, underscoring the contest’s ongoing popularity.

Global Audience Expected to Exceed 200 Million

With its expanded reach and heightened engagement, the 2025 edition is projected to draw over 200 million viewers worldwide. Broadcasters in Australia, the U.S., and even parts of Asia will carry the event, cementing Eurovision’s status as one of the most-watched annual television events in the world.

Conclusion: A Celebration of Harmony and Hope

The Eurovision Song Contest 2025 in Basel stands as more than a musical showcase—it is a celebration of unity, creativity, and cultural dialogue. With 37 countries joining hands through song, and a theme centered on belonging, the event promises to be one of the most meaningful and memorable editions in the contest’s rich history. As the spotlight turns to Switzerland, fans everywhere prepare to be welcomed home.