Valentine’s Day narratives often spin tales of love rekindled, but Ice Spice‘s Super Bowl debut for Starry soda brand takes a refreshingly different turn. The rapper, soaring high on the success of her viral hit “Think U The Sh*t (Fart),” crafts a narrative that’s more about moving forward than looking back. In a clever twist, the commercial showcases Ice Spice enjoying an enchanting evening with Starry, symbolizing her new love affair with the brand. The romantic bliss, however, faces an unexpected hiccup when her ex attempts to crash the scene.
This commercial cleverly plays on Ice Spice’s reputation for navigating the rough waters of musical rivalries, setting her up as the face of Starry’s campaign to dominate the soda market. The ex, portrayed with a blurred-out hoodie to maintain a sense of mystery, represents Starry’s competition, adding a layer of intrigue and humor to the ad. The reveal, while intentionally ambiguous, points to the cutthroat competition in the beverage industry, with Starry positioning itself as the undisputed leader.
Ice Spice’s involvement in the ad isn’t just a casting coup; it’s a strategic move by Starry to align with the rapper’s infectious energy and undeniable charm. “Ice Spice embodies everything Starry stands for – charisma, appeal, and the courage to lead. Her debut in our Super Bowl commercial marks a significant moment for our brand,” Starry’s statement read. Echoing the sentiment, Ice Spice expressed her enthusiasm about the collaboration, “I’m thrilled to kick off this partnership with Starry. It’s more than just a commercial; it’s about championing a vibe that resonates with me and my fans.”
The commercial not only marks Ice Spice’s first foray into the Super Bowl ad space but also signifies a bold step for Starry in leveraging pop culture to bolster its brand identity. With a narrative that cleverly intertwines themes of love, rivalry, and brand loyalty, the ad is poised to captivate viewers, making it a memorable entry in this year’s lineup of Super Bowl commercials.
By casting Ice Spice, Starry taps into the rapper’s rising star power and her knack for staying at the forefront of cultural conversations. The ad’s narrative, infused with a mix of humor, romance, and a hint of competition, mirrors the dynamics of modern relationships and consumer choices. It’s a playful reminder that moving on can be sweet, especially when you’re moving on to better, in love or in soda preferences.
This Super Bowl commercial is more than just a promotional spot; it’s a cultural moment that celebrates the essence of moving forward with confidence and flair. As viewers tune in for the big game, they’ll be treated to a blend of entertainment and brand messaging that’s as refreshing as a sip of Starry. Ice Spice and Starry’s partnership is a testament to the power of aligning brand values with cultural icons to create a campaign that resonates on a deeper level.
